Tuesday 25 January 2011

Evaluation Task One: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Typically most postmodern films do not have collective convention, in terms of  similarities between them. However it could be said that most postmodern films are abstract and follow an artistic convention in which our media product uses and develops this convention. Our postmodern convention uses an abstract theme because of the stop motion. The stop motion allowed us to convey our message in an abstract way. Following the conventions of post modernism was not hard because we needed to not be cliche, so that our message could appeal well to our target audience. 


To a certain extent my media product does challenge the forums and conventions of a real media product because our product does have meaning to it.Our product has a deeper meaning, whereas a real media product does not as it is an artistic form. A real media product appeals to an older generation, ranging from late teenagers to thirty years plus. The reason for this is because post modernism appeals to that target audience and  they are more mature in understanding the deeper meaning behind the product. Whereas my  media product challenges this as we have targeted a younger audience, because we feel as though times have changed and society has made youth, grow up in a sense that they understand and can comprehend with different things. Although in this sense my media product challenged the conventions, i feel as though it developed it because, maybe post modernism genre can now be targeted to a different niche market. Allowing this to happen, will be very beneficial as post modernism is not a well known genre, like Horror, Sci-Fi or Romance for example. If it is distributed to a more wider market then, post modernism will become more known.


In terms of our mise en scene, this uses the same forms and conventions, as the product can be filmed in any location. The different camera angles and shots used, do not challenge the conventions of a real media product.







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